If you’ve ever wondered why I named my company Yellow Gorilla Marketing Agency, the short answer is that I wanted something unforgettable.
The longer answer? It goes all the way back to childhood….and a trash bag full of stuffed monkeys.
I’ve always loved monkeys, gorillas, chimps, and, really, primates in general. If you really want proof, ask my intermediate school classmates. They’ll remember me showing up to recess with a literal trash bag full of stuffed monkeys. How or why the teachers allowed that? It’s still unclear, but they did. Without fail, you could find me on the playground, surrounded by my monkeys, fully committed to the bit.
So, when it came time to name my company, it didn’t feel right to pick something safe, generic, or forgettable. I wanted something that stood out, something noticeable, something people would remember after seeing it once.
Enter: the gorilla.
Gorillas are visually striking, extremely bold, and wildly strong. They command attention the moment you see them. What most people don’t realize is that while gorillas are incredibly powerful and aggressive when needed, they’re also deeply loving animals.
They live and thrive in family groups in the wild called troops.
That part matters to me more than anything.
Gorillas know they’re stronger together. They protect one another. They move as a unit. That perfectly represents my business philosophy. While I may lead this company, I don’t do anything alone.
Yellow Gorilla Marketing Agency is successful because of the people behind it. My family, my friends, and my incredible team of creatives are my troop. We’re better together. We’re stronger together. Those beliefs are woven into everything we do.
Now, let’s talk about the yellow.
Yellow has always been my favorite color. It’s bright, happy, and joyful. You can’t ignore it. More importantly, yellow is the color of creativity, which is one of the core values this company brings to the table.
Creativity isn’t an afterthought here. It’s the foundation.
So, when you put it all together, the Yellow Gorilla represents everything this brand stands for:
- Creativity
- Family
- Teamwork
- Strength
- And yes… a little silliness
Because while gorillas are strong and stoic, they’re also playful, fun, funny, and full of personality. That balance feels exactly right for YGMA.
We take your brand’s success seriously.
Everything else? Not so much.
Yellow Gorilla is bold, creative, team-driven, and unapologetically different, and honestly, I wouldn’t have it any other way 💛🦍.
